Happy holidays to everyone here at the Jack in the Box Wiki!
Read more >
Saw this recent article that explains why Jack in the Box decided to ditch Dick Sittig and Jack's voice:
- When Jack Box, the burger chain’s balloon-headed, wise-cracking mascot, was created in 1995, the company was trying to tap into a pop culture then defined by ironic, adversarial posturing. But the company suggested Wednesday at its 2016 investor day that the irony once employed in some of its advertising — the very device that makes many ads seem pointless, too clever, or halfheartedly mean to many older consumers — no longer jibes with the culture or the chain’s more recent focus on quality.
- “When Jack was created, the No. 1 reigning sitcom … was ‘Seinfeld,’ ” Cran added. “If you think back to how the finale of ‘Seinfeld’ ended, it…
Can't say I'm totally pleased with all of Wikia's changes, but rest assured that the Jack in the Box Wiki will persevere.Read more >
There are now 69 articles on the wiki. Good job everyone.Read more >