• Rubbercat

    Happy Holidays

    December 24, 2016 by Rubbercat

    Happy holidays to everyone here at the Jack in the Box Wiki!

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  • Rubbercat

    RIP Irony

    May 27, 2016 by Rubbercat

    Saw this recent article that explains why Jack in the Box decided to ditch Dick Sittig and Jack's voice:

    When Jack Box, the burger chain’s balloon-headed, wise-cracking mascot, was created in 1995, the company was trying to tap into a pop culture then defined by ironic, adversarial posturing. But the company suggested Wednesday at its 2016 investor day that the irony once employed in some of its advertising — the very device that makes many ads seem pointless, too clever, or halfheartedly mean to many older consumers — no longer jibes with the culture or the chain’s more recent focus on quality.
    “When Jack was created, the No. 1 reigning sitcom … was ‘Seinfeld,’ ” Cran added. “If you think back to how the finale of ‘Seinfeld’ ended, it…
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  • Rubbercat

    Wikia changes

    December 15, 2014 by Rubbercat

    Can't say I'm totally pleased with all of Wikia's changes, but rest assured that the Jack in the Box Wiki will persevere. 

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  • Rubbercat

    69 articles

    July 12, 2014 by Rubbercat

    There are now 69 articles on the wiki. Good job everyone.

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