Popcorn is a 2010 Jack in the Box commercial advertising the "3 for $3" deal.
Jack Box and his wife Cricket are at a movie theater buying a bucket of popcorn, two soft drinks, and licorice. A young, sullen cashier informs them the cost is $22.50. Jack is outraged, calling the price "insane." Cricket tries to get him to calm down, but Jack protests "it's not even a meal!" while the cashier remains silent and unapologetic. Jack extolls the virtues of his new "3 for $3" deal, where customers can pick "three tasty items" (the items shown in the B-roll footage are small fries, onion rings, a 20oz soft drink, a hamburger, a cheeseburger, a chicken sandwich, mini-churros, and an eggroll), allowing them to "fill up" for just $3 (plus tax). Later, Cricket and Jack are tearing up during their movie as a melodramatic score plays. Cricket notices Jack is crying and remarks he's "just a big softie." Jack, however, claims he is still sad about the popcorn ordeal as a single teardrop moves down his face.
(Scene: Movie Entrance)
CASHIER: That will be $22.50.
JACK: $22.50? That's insane!
JACK: What? It's not even a meal.
(Cut to: B-Roll Footage)
JACK (As Narrator): I mean right now at place, you can pick 3 for $3. People can pick 3 tasty items including my new fries. Now fill up for just $3!
(Cut to: Movie Theater)
CRICKET (sniffed): Awww, you're just a big softie.
JACK (crying): Nah. I'm still sad about the popcorn.
(Cut to: White Background)
(Title Card: Pick 3 for $3)
(Slogan After Title Card Eaten: Eat It. Any Time.)
- This was the first commercial to feature actress Gillian Vigman in the role of Cricket Box. Laura Dunn had previously played the character for over 14 years. This re-casting evidentially confused some viewers, including editors on Wikipedia who observed Jack was with "a woman that did not resemble Cricket."
- The prop candy includes "Malt Duds," "Fine Vines," and what appears to be "Snow Balls."
- This one of the few commercials where Jack's face is animated.
- The 2010 commercial "Pick 3 for $3" is replaced with a 2014 commercial "Spicy Chicken Club Combo for $4.99", a remade in a HD format.
2010 Airing Edit
Commercial First Aired: October 5, 2009
Commercial Last Aired: November 7, 2010
Aspect Ratio: 1.33:1 (Full Open Matte)
2014 Airing Edit
Commercial First Aired: February 27, 2014
Commercial Last Aired: September 22, 2014
Aspect Ratio: 1.78:1 (High Definition Format)