An infamous commercial was released advertising the product, which advertised the product as a great "on the go" menu item for people driving and eating at the same time.
In the commercial, two men are seen dying in horrific car accidents due to getting distracted from spilled ingredients from messy food from eating and driving at the same time (the first one flies his car into the ocean from eating a hot dog and the second one, eating a hamburger, crashes his trailer truck into an oil tank, causing an explosion). A frustrated Jack shows up on screen and tells the audience about their new Cheesy Macaroni Bites, letting them know how great it is for people on the go.
The last scene of the commercial shows the captain (Ivan Allen) of a mock Star Trek ship, ordering that the ship be put into warp speed. Seconds later, he spills some of his sandwich into his lap, and the rocket immediately self-destructs.